WORK
Here’s what those decisions look like in practice.
I work across different scales and contexts, from building marketing systems from nothing to designing credible brand extensions.
The cases below reflect the problems I’m most interested in solving: defining purpose early, assigning clear roles to marketing, and making decisions that remain feasible as conditions change.
SELECTED CASES
Wholesale Supplies Plus
Defined marketing’s role, channel logic, and cadence in a maker-led business with no existing framework. Built and executed a system designed to support education, launches, and predictable growth.
C.O. Bigelow
Designed a brand extension grounded in existing equity, customer behavior, pricing logic, and distribution realities. Focused on credibility, restraint, and long-term fit.