I’m Mackenzie, a digital marketer, graphic designer, and content creator based in Ohio.

Born in Atlanta, I bounced around the East Coast and Midwest before landing in Columbus. My creative experience includes graphic design, copywriting, and content creation for all kinds of digital marketing.

I’m currently helping Victoria’s Secret & Co acquire and nurture customers through strategic, engaging Print, SMS, and Push marketing.

When I’m not pushing pixels, you can find me on the couch unironically watching all the Twilight movies, eating homemade ramen, or playing with my dog, Link.

Programs

Illustrator / Photoshop
InDesign
Premiere / After Effects
Adobe XD / Figma / Sketch
Mailchimp / Klaviyo
Mac / Windows OS
Salesforce
Google Analytics
HTML & CSS

Education

M.S. in Marketing
University of Cincinnati (May 2026)

Bachelor of Arts
Miami University (OH)

Delta Sigma Theta Sorority, Incorporated
Member, 2016 - Present

National Pan-Hellenic Council
President, 2016 - 2017
Member, 2016 - Present

Experience

Victoria’s Secret & Co. | Columbus, OH | December 2022 - Present
World’s largest intimates & apparel retailer.

Sr. Analyst, Marketing Operations | May 2025 - Present
Total ownership of PINK Direct Mail & Print programs; development of SMS and Push strategy.

  • Manage a ~$10M budget to deliver 9 Direct Mail campaigns per year, optimizing each to maximize incremental sales and profit.

  • Refine SMS and Push processes to increase message productivity and program influence. Early initiatives driving consistent MoM increases in SMS conversion and 17% YoY increase in Push engagement rates.

Sr. Marketing Coordinator, Print Strategy | December 2022 - May 2025
Produced Direct mail & Print campaigns to drive traffic, conversion, incremental sales, and customer lifetime value.

  • Executed 12 programmatic Direct Mail campaigns per year through customer segmentation and selection, creative briefing and review, offer approvals, and overall cross-functional project management

  • Aggregated and analyzed campaign results to share with diverse stakeholders and inform future strategies.

  • Offset a 45% deficit in investment and circ by developing a digital-first CRM campaign. Total Print + Digital campaign drove $19.7M incremental sales, beating plan by $7.2M.

 

University of California, San Diego | Remote | April - December 2022
Top 50 ranked public research university in La Jolla, CA.

Digital Marketing Specialist | April - December 2022
Developed and executed the initial marketing strategy for the University’s first 100% online master’s program.

  • Collaborated with University multimedia services to produce professional, engaging promotional video content for web, social media, and email distribution.

  • Wrote and edited relevant blog posts/articles as part of a robust effort to organically improve unfavorable Google search rankings.

  • Maximized paid social ROI by distorting budget to key time frames, developing creative assets and re-purposing existing content.

 

Wholesale Supplies Plus, Inc. | Independence, OH | June 2020 - April 2022
Private equity, industry-leading ingredient supplier to commercial beauty, personal care, and home fragrance artisans.

Team Lead, Creative Services | June 2021- April 2022
Scaled marketing successes across a half-dozen newly acquired businesses, maintaining consistency & results by tailoring content to a growing customer base.

  • Translated EBITDA targets and sales goals into clear, actionable marketing initiatives to drive site traffic, increase conversion rates, and grow ADS.

  • Developed multi-channel campaigns designed to help customers start & grow successful businesses. Instagram strategy & content drove 560% follower growth in six months.

Social Media & Graphic Design Specialist | August 2020 - June 2021

Converted an ad hoc, reactionary promotional process into a proactive, scalable marketing strategy to accelerate profitable business growth.

  • Developed a low-cost, high-impact email strategy to activate and engage our best, most profitable customers, doubling weekend sales and increasing M-F sales more than 20%.

Marketing Services Analyst | June - August 2020
Audited existing marketing strategy, content, and process.
Developed and presented robust remediation plan.

 

U-Lace No-Tie Sneaker Laces | Remote | August 2019 - March 2020

eCommerce provider of modular, no-tie woven shoelaces that turn lace-up shoes into slip-ons.

Graphic & UX/UI Designer
Reviewed traditional marketing and multi-step retail activities and transformed the company into a direct-to-consumer eCommerce business.

 

Center for Career Exploration & Success | Oxford, OH | August - December 2019
Miami University career center offering professional and career assistance to students & faculty.

Photographer
Elevated students’ online first impression with professional headshots for LinkedIn and Handshake.

Attended departmental events to capture lively photos for web and print marketing collateral.

 

iReport Source, Inc. | Cincinnati, OH | June - August 2019
Mobile and web-based safety management software provider.

UX/UI Design Intern

Designed new mobile app interfaces that expanded features and functionality, allowing the company to capture new clients such as Care Works, Lextran, and The City of Columbus.